BBizSchool Leaders
Market strategy5 min read

How to Apply in a Hard Faculty Job Market: The Market Is Not Your Strategy

The news is frightening, and fear makes smart candidates do five predictable things wrong. You cannot control the market. You can control three things, and they decide your year.

You are applying in a frightening year.

You have read the reports. Listings down. Hiring freezes. Searches cancelled. Friends with strong files and no interviews.

Read those reports carefully. Many of them describe other fields, such as economics. Many describe other years. Business schools are not economics departments, and this year is not last year. Do not borrow another field’s numbers and treat them as your own.

Your market is real, and it may be thinner than in a kind year. None of that changes your strategy.

That is the point most candidates miss. The market is not your strategy.

Fear makes smart people do five things wrong.

Watch what a bad year does to careful, intelligent candidates. They start making decisions to calm the fear, not to win the job. The same five mistakes appear every hard year.

1. The scattershot.

Eighty applications. Each one is slightly reshaped. None of them is specific.

The thinking is simple: more applications, more chances. But a committee is not a lottery. It reads a stack of files and asks one question of each: does this person belong in our search? A file written for everyone answers that question for no one.

Fewer, specific applications beat many general ones.

2. The freeze.

Waiting for a better year.

It feels safe. It is not. A year outside the market is a year your record does not grow, while other candidates’ records do. When you return, the committee does not see a patient candidate. It sees a gap, and it asks what happened.

3. The broadcast.

Mass emails to department chairs. Asking for advice, for a call, for any sign of interest.

Chairs are busy, and they talk to each other. An unrequested message sent to dozens of departments does not make you known. It makes you known for the wrong thing. If you have a real reason to contact one person, for one specific question, do that. Do not broadcast.

4. The grief performance.

Sounding defeated in the interview. Mentioning how brutal the market is, as if the committee did not know.

Weak

“I know the market is terrible this year, so I am applying very widely. I would be grateful for any position.”

Better

“I am applying to schools where I can teach the core finance sequence and keep a research program in corporate governance. This position fits both.”

The first answer tells the committee you have already decided the outcome. The second gives them a reason to choose you. Nobody hires a candidate who has already decided to lose.

5. One file for every school.

The same materials for a research university and a teaching college, as if “assistant professor” were one profession.

It is two. The research school buys a profile. The teaching school buys a performance. A file built for one reads wrong at the other. For more on this choice, read research school or teaching school.

You control three things.

Not the market. These.

Your positioning.

At a research school, your record is mostly fixed by the time you apply. The strategy is positioning: making the file read as one coherent research program. At a teaching school, the interview can still change the result. The strategy is performance: what you do in the room.

Decide which profession you are applying to before you write a word. The details are in where your preparation actually counts.

Your target list.

Build it from evidence, not hope. Look at where people with records like yours were hired, and what those hires had when they were hired. Study what the recent hires looked like.

Look beyond the obvious list. Teaching-focused schools hire in most years. Professional programs, such as part-time and executive MBA programs, need instructors who can teach working adults.

And know who you are competing against. At a teaching school, assume the inside candidate starts ahead, and prepare to outperform them on the day. See competing against an inside candidate.

Your second path.

Write it down in one paragraph. If the faculty market gives you nothing this year, what will you do that keeps you employable and able to return?

That is a model, not a script. Your paragraph must fit your field and your situation.

A bridge is not surrender. It keeps your path back open. Industry work that uses the PhD keeps your skills current. Teaching keeps you in classrooms. Both keep you a candidate.

But the market is so bad there is no point in applying.

You may be thinking this.

A bad market proves the opposite. Positions are still open, and schools still need to fill them. Many of your competitors will apply to them badly: with general files, to the wrong schools, or not at all.

A thin market does not reward the most applications. It rewards the clearest ones.

The market will do what it does.

Your file, your list, and your second path are the parts you own.

That is strategy. The market is not.

Filed under Market strategy